Vietcombank

The heart of Vietnam.

Replacing the 1960’s monogram with a symbol that represents the life cycle, security and openness – the heart of Vietnam. As the largest financial institution in Vietnam, it was a major investment to redefine the brand identity and brand expression to project or present a progressive national bank.

With more than 500 branches and transaction offices across the country, the retail branch concept needed to flex from full fit-out as well as a “Kit of Parts” solution.