Qatar First Bank

Qatar First Bank

Private banking excellence for the elite

Doha-based QFB private bank’s expansion into regional and international investments required a reimagining of the Brand identity and communication as well as the creation of an exclusive members’ club space within the head office. The brand identity was simplified to work with digital applications and the brand expression to reflect a premium international brand.

From customer experience strategy to build supervision, we created an interior that captured an abstract arabesque aesthetic. The club concept required a complete overhaul of the ground floor, a new mezzanine level, portico entrance as well as re-cladding of the exterior facade and grounds landscaping.

Exterior view of building
Entrance of QFB
Exterior view of entrance
Interior view of reception
interior view of QFB waiting area
interior view of waiting area
Interior view of bar
Interior view of consultation area
digital
Cary bag for QFB
storyboard for QFB brand video
storyboard for QFB brand video

  • Client Qatar First Bank
    Doha, Qatar
  • What we did Customer experience strategy
    Brand identity design
    Brand expression
    Digital & print communication templates
    Brand launch movie
    Brand and branch launch event
    Exterior architectural expression
    Retail interior concept over two floors
    Planning and zoning
    3D Modelling and visualisation
    Profile drawing pack
    Build implementation liaison