I believe design is most powerful when it blends creativity with commercial impact. With a focus on branding, retail environments, communication, CX, and UX, I work collaboratively to craft experiences that connect people with brands in meaningful ways.

I have been fortunate to work in the design industry for over 30 years, leading projects across the U.K., Middle East, Africa, and the Far East. My career has focused on international retail design, branding, and customer experience, where I take overall responsibility for directing creative solutions that span branding, retail interiors, motion graphics, digital experiences, and occasionally architectural expression.

I am particularly passionate about big ideas—where integrated branding, interior design, and communication come together to create unique, connected customer experiences.

My work has spanned industries including service providers, health and beauty, technology, fashion retail, and financial services. 

I collaborate closely with clients and multidisciplinary teams—strategists, and designers, to ensure the original creative vision is carried through to delivery.

Having lived in Dubai for five years, I gained deep experience across the MENA region and worked on projects across numerous sectors.

Born in 1966, I studied Architecture at Westminster University and hold a Diploma in Branding and Communication from UCL.